More Entrants.
Less Guesswork.
Grow your event with marketing built by people who run events.
You handle the starting line. Barefoot helps you fill it. From social to search to smart automation, we help event organisers across Australia and New Zealand grow their numbers, using the same event-day understanding that goes into our registration and timing.
Why Barefoot
We already understand your event.
We're not a generic agency learning your world from scratch, Barefoot lives in registration and timing every day. We know the late-entry trend, the cash-flow squeeze, the seasonality, and what actually moves participant numbers.
One partner, start line to finish line.
Registration, timing and growth in one place mean less admin and a team that sees the full picture of your event.
Built for AU & NZ events.
Local market, local audiences, local support.
Sized for events, not enterprises.
Flexible support that scales with your event, whether you're growing a community 5km or a major endurance series.
What We Do
Social Media
Consistent, on-brand social that builds your event community year-round, not just in the final scramble before entries close. Content planning, creation and scheduling that keep your event visible and your audience warm.
Paid Ads
Targeted advertising across the platforms your athletes actually use. We find people likely to enter, get your event in front of them at the right time, and manage spend so every dollar works toward entries, not just impressions.
Search (SEO)
When someone searches for an event like yours, you want to be the one they find. We improve your event's visibility in search so you capture demand that's already out there looking for registration and timing.
AI-Powered Marketing
Smart automation that does the heavy lifting, from personalised participant journeys to faster content production an always-on audience engagement. The efficiency of a full marketing team, sized for an event budget.
And the Rest of the Toolkit
Email & participant journeys
Re-engage past entrants and convert interest into entries.
Content & creative
Assets that look the part across every channel.
Brand & web
Sharpen how your event presents itself online.
Reporting
Clear numbers on what's working, tied to actual entries.
How It Works
Growth Chat
We learn about your event, your goals and your numbers.
The Plan
A clear growth plan matched to your budget and calendar.
We Run It
Campaigns, content and optimisation handled for you.
You See the Results
Transparent reporting tied to entries, not vanity metrics.
Let's Grow
Your Next Event.
More participants.
Stronger communities.
Better event experiences.